Vanity Fair Magazine calls Palm Springs, CA "Hot, Hot, Hot!" And in keeping up with that hip image, Starwood Hotels just announced that they have signed an agreement with the town of Palm Desert to develop a W brand luxury resort on the Desert Willows golf course in the city of Palm Desert. W hotels are famous for attracting high end vacationers who are looking for more than just a boring cookie cutter chain hotel vacation. Construction should start in 2007.

"Palm Springs is becoming the ultimate vacation experience," says Tom Mulhall past President of the Palm Springs Chamber of Commerce. "Palm Springs already has the best clothing optional - nudist resort in the country with the popular Terra Cotta Inn http://terracottainn.blogspot.com They are the most mainstream nude resort in America according to CBSmarketwatch.com Palm Springs is getting a Hard Rock Hotel with completion set for 2009, and now the W hotel in Palm Desert. There is something for all fun loving travelers who are looking for more than a typical dull hotel stay.

Make sure your next vacation is in Palm Springs. You won't be sorry.

Picture compliments of Palm Springs Dept of Tourism.